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We know there are things money can’t buy; but you won’t get far without it. So it behooves us to be smart and disciplined in how we manage it. Poverty is a terrible thing. The fear and desperation of financial want is so unnecessary in this country we live in. Almost all poverty comes from a lack of understanding and repeated mistakes. We believe helping people build financial peace and security helps them provide for those they love and experience the joy of helping others because they have surplus to share instead of being trapped in their own need. Helping clients achieve financial success, security and peace of mind has a ripple effect on the lives of others. Construction workers can point to homes with the pride of having helped build them. We can point to financially secure families inside and feel the same pride.
We really didn’t want to believe that so much of the investment industry and media thrives on the mistakes and misplaced trust of investors. We were wrong! We’ve watched for years as the financial industry mass produces armies of sales reps equipped with just enough training to appear credible even if their advice repeatedly violates sound investing principles. The reps appear genuinely sincere because most truly believe what they were taught by their trainers and marketing departments. So the reps and the industry supported media seem to keep “helping” investors repeat the same three fundamental mistakes that feed industry profits while starving real investor returns.
Our approach works for everyone ready and willing to be coached. Pride and procrastination are pillars of the financial industry. They keep investors trapped in a cycle of investor mistakes and industry profits. The good news is that anyone ready and willing to be coached can develop a sound, written investment strategy based on the work of Nobel Prize winning economists instead of marketers or advertisers and learn to win by not beating themselves with their own mistakes and feeding an industry that profits from both their losses and their gains.
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